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Email Deliverability Runbook: Keep Lifecycle Revenue Out of Spam
Every brand blames the creative when email revenue drops. “Our subject lines aren’t converting.” “The offer fell flat.” The truth is usually worse. Your best campaigns never even reached the inbox. Roughly one in six legitimate marketing emails never makes it to the inbox, according to the 2025 Email Deliverability Benchmark Report by Validity, which…
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Vendor Scorecards That Actually Drive Accountability: A Complete Playbook
TL;DR Quickstart Kit You need a vendor scorecard now, not after three more calls. Here is the fastest path. 1) Grab the template:[Download the Vendor Scorecard Template] 2) Default KPI sets and targets Vendor type KPIs (start here) Baseline targets Creative agency On-time milestones, first draft turnaround, revision rounds, first-pass acceptance 95% on-time, 3 days…
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The BFCM Execution Playbook for Shopify Brands: How to Plan, Run, and Recover from the Year’s Biggest Sale
Stop chasing sales; start modeling profit. This playbook gives Shopify brands the formulas to master BFCM logistics, inventory, and net margin.
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Marketing Dashboard Metrics: How to Build Executive-Proof Dashboards
Dashboards die from bad definitions, not bad tools. Get the simple, step-by-step plan to create a Dashboard Spec and stop data chaos for good.
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GA4 Content Grouping Setup: Structuring Analytics for the Media-to-Cart Loop
Wondering if your content drives sales? GA4 content grouping reveals the answer. Structure your analytics and see the customer journey clearly.
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Attribution Triage for Operators: Make Marketing Data Useful Without Breaking Your P&L
Tame your marketing attribution. Align GA4, Shopify, Klaviyo. Get margin-true data & safeguard your P&L with our operator checklist.
