Operations strategist for DTC brands. I run a real-time revenue intelligence engine in my own brand every day — custom AI agents monitoring the numbers that decide whether growth is real. I build the same engine for the brands I advise.
“Growth isn't a marketing problem — it's a systems problem.”
Building the invisible systems that make growth repeatable, measurable, and sustainable across every channel.
Connecting creative output to revenue through operational clarity, from content production to conversion.
Designing processes and workflows that let teams move fast without breaking what already works.
About
Operator / Builder / Strategist
I help DTC brands scale by connecting marketing, operations, and finance into one visible system. At the center of my practice is the DTC Revenue Intelligence Engine — custom AI agents that monitor key performance areas in real time, running daily in my own brand before any client sees it.
My background spans engineering, product management, and operational leadership across ecommerce, media, and technology. I've led teams through the messy middle of scaling — where most brands break — by building the monitoring and review systems that hold under pressure.
The Engine
The DTC Revenue Intelligence Engine is a custom-built system of AI agents that monitors your key performance areas — advertising, contribution margin, cash, inventory, fulfillment, lifecycle — and turns the signal into an operator-grade strategic review. It runs in my own brand every day. I build it for yours.
