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Marketing Dashboard Metrics: How to Build Executive-Proof Dashboards
Dashboards die from bad definitions, not bad tools. Get the simple, step-by-step plan to create a Dashboard Spec and stop data chaos for good.
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Attribution Triage for Operators: Make Marketing Data Useful Without Breaking Your P&L
Tame your marketing attribution. Align GA4, Shopify, Klaviyo. Get margin-true data & safeguard your P&L with our operator checklist.
Category: Attribution & Analytics
Attribution and analytics are the foundation of margin-driven marketing decisions. Stop optimizing for vanity metrics and start connecting media spend to contribution margin. Learn how to build single-source-of-truth dashboards, implement proper attribution models, reconcile platform data with financial reality, and measure what actually drives profitability—not just engagement.
