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Email Deliverability Runbook: Keep Lifecycle Revenue Out of Spam
Every brand blames the creative when email revenue drops. “Our subject lines aren’t converting.” “The offer fell flat.” The truth is usually worse. Your best campaigns never even reached the inbox. Roughly one in six legitimate marketing emails never makes it to the inbox, according to the 2025 Email Deliverability Benchmark Report by Validity, which…
Category: Lifecycle Marketing
Lifecycle marketing converts one-time transactions into compounding customer value. Build systematic nurture sequences that move customers from stranger to subscriber to advocate. Learn how to map customer journeys, optimize conversion rates at each lifecycle stage, protect LTV:CAC ratios, and create retention systems that improve contribution margin over time.
